Historically Beirut Rafic
Hariri International Airport has been Lebanon's primary gateway. Recognizing future commercial
potential and passenger expectations, in 1996 the government of Lebanon invited
international bidders for the management and operation of the Retail Sales Areas on a BOT
basis at Beirut Rafic Hariri International Airport.
The contract was awarded to
Phoenicia-Aer Rianta Company S.A.L., a joined venture between Aer Rianta
International-Middle East and Beirut-based Phoenicia Trading Afro Asia. The Beirut Duty
Free today is basically introducing European travel retail strategies and solutions to the
Middle East. The operation now has a revamped main duty free area, with a total
retail space at the airport amounting over 4,500 square meters, including two arrivals shops
measuring a total of 460 square meters. All passengers' purchases are exempt of
V.A.T. and Beirut Duty Free ensures that they really achieve good saving versus the
domestic market.
At the departure we have five distinct shopping zones
effectively evolving into a shopping street making travelers shopping easy especially with
our competitive prices and best services compared to other Middle East and
international duty free shops. It is important to mention that Beirut Duty Free
have the first walk in Cigar Humidor Shop. Also BDF was the first shop to be awarded the
La Casa Del Habano.
As for the prices Beirut Duty Free are cheaper than all Regional
airports as well as other international airports. And for the development of Beirut
Duty Free business, with this expansion and prosperity we expect that the
passengers will find all their demands providing them with the best level of service
and quality prices.
CAR AREA Multimedia & Online Concepts S.A.L (MOC), in collaboration
with Phoenicia - Aer Rianta Company S.A.L (PAC), has been promoting a very innovative
concept
at the Beirut Rafic Hariri International Airport since May 2003. The game
involves passengers making any purchase from the Duty Free Departure Area, and
grants them the chance to win a luxury car by buying a coupon to participate in the
computer game. For further information, visit the website
www.mocwinners.com BEAUTY Located on the west wing the new Beauty Store
measures 500 square meters. It is totally customized by suppliers, with specially-designed
below-the-line,
high impact, and promotional areas linked to external
televisions for maximum impact. There is also a specially constructed make-up bar for
"makeovers"
by cosmetics companies, Most of the major cosmetic brands have
already snapped up slots and are sending international makeup artists throughout the
year.
In addition to this, each beauty house has specialized BEAUTY ADVISORS
that assist customers in their choices.
LUXURY ZONE The
luxury zone comprises watches, jewellery, fashion and accessories and covers an area of
1,100 square meters. The fashion areas have been fully
customized as
shop-in-shop concepts with Lancel, Lacoste, ST Dupont, Rossetti, Dior, Hermes, Ferragamo,
Zilli and Escada, Fully-customized areas were
also implemented for Swarovski,
Zougheib Jewellery and Bonja Jewelry.
The Watches department has been
given pride of place toward the front of the area. The category features; Cartier, Omega,
Baume & Mercier, Raymond Weil,
Tissot, Longines, Rado, Tag Heuer, Christian
Dior, Facconable, Gucci, Bruno Banani, Montblanc, Omorfia and many other prestigious
brands. Michaela Frey,
AT Cross and Misaki.
ELECTRONICS & FOOD The Electronics shop covers 320 square meters
and includes Duty Free Cell (cellular phones), the Middle East's first Virgin Megastore and
the best electronics and photography categories. This area has a distinctly hi-tech
ambience.
The Food Shop covers 250 sqm and houses several
strong local FOOD LEBANESE names, such as A.Hallab sweets,Al-Rifai Roastery and Goodies
Delicatessen.
Also, another famous lebanese name is: Patisserie Doueihy that has
a 25 square meters for delicious lebanese sweets.
LIQUOR & TOBACCO
This area, located adjacent to
Cigars, covers approximately 1,050 sqm and houses all main international cigarettes,
tobacco, liquor, confectionery and wine.
Within this, specific zones have
been created, notably a dedicated wine area to showcase the world famous Lebanese classic
vineyards.

The Lebanon
has always enjoyed a love affair with fine Cuban cigars, and the opening of the La Casa Del
Habano facility which must be the most
impressive airport cigar shop in
the world Set within the 1,100sqm main duty free store, La Casa encompasses 400sqm and
incorporates an unparalleled
selection of cigars, cigarillos and accessories
presented in a stylish shop concept including two large walk-in humidors.
But
the most intriguing element given the severe space constraints that travel retailers must
deal with is the VIP cigar lounge. Located at the back
of the shop, this
sophisticated and elegant facility is about as far from the hustle and bustle of an
international airport as you can imagine with
comfortable leather seating, a bar
and an authentic Cuban ambience.
The lounge is only open to privilege
card holders, with membership available to customers shopping in any of Habano's 89 shops
around the world. Access
to La Casa is certainly a strong incentive to sign up
and, having secured the contact details of consumers, Phoenicia uses this information to
target
members with direct marketing regarding the company's latest and
promotional activities.
The most striking aspect of the shop is the
vintage walk-in humidor, which stocks a range of rare and exclusive products. The
exclusivity of the
collection presented in the vintage area is underlined by the
fact that the Romeo & Julieta brand produced a smaller number of exclusive
products,
exclusively listed in the humidor to celebrate the opening of La Casa.
Situated between the vintage humidor and the main shop floor is the main walk-in humidor.
It covers 100sqm, which the company believes makes it the
argest airport
humidor in the world. The unit stocks 35 different brands of cigar. The store also boasts
a wide range of accessories with a gondola
dedicated entirely to lighters, a
selection of pipe smoking accessories and a vast selection of humidors ' either empty or
ready stocked with sticks.